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Manager Paid Media

Country: The Netherlands

City: Amsterdam

Hotel/Office/Restaurant: Corporate Office

Department: E-Commerce

Type of employment: Full-time

Level: Management

Date posted: 17/06/2019

Closing date: 14/12/2019


An exciting opportunity arises for a hands-on online marketing professional with experience focused on Search Engine Advertising, Remarketing, Social media advertising and other digital direct marketing channels.

You will work in an international environment, where professional English is required. Dutch language skills are desirable. Together with our agencies and Brand partner, you will develop and track advertising programs to drive bookings and revenue through our direct channels. This role has two direct reports.

Key tasks and responsibilities:

  • Creation of the overall paid media strategy for PPHE Hotel Group across all channels (Paid social, SEM, display, video, retargeting, emerging media and Off-line media (TV, Radio, Out of Home etc.) Aimed at driving scale while maintaining performance objectives for acquisition and conversion and managing budgets.
  • Implementation of the agreed paid media strategy; working with a clear and defined set of KPIs for each project
  • Adjusting and optimising campaigns based on performance and changing business needs
  • Create, manage and monitor the Paid Media advertising budget and targets and track – and report on – performance and revenue returns
  • Collaborate with the Brand Marketing team to ensure the integrity of the brands strategy and creative vision is adhered to while meeting performance objectives.
  • Develop, maintain and distribute paid media dashboards to monitor performance and distribute insights and learnings to the wider team.
  • Grow existing advertising & media programs to increase total revenue generation
  • Manage our partnerships with media agencies, publishers and research agencies
  • Manage our partnerships with key partners to our business (e.g. Radisson Hotel Group and Arena Hospitality Group)
  • Drive innovation through our media & advertising activities
  • Initiate and drive upper funnel media activities to grow the brand position
  • Collaborate with the key internal stakeholders to find opportunities to grow reach and revenue
  • Identify new Digital Marketing & advertising opportunities for PPHE Hotel Group’s product
    offering and be the first point of contact for those initiatives
  • Coaching and developing the Paid Media team (part of the Digital Marketing team), which currently consists of one manager and one executive

What we are looking for:    

  • Bachelor degree in either Online Marketing, Business Administration or Communications
  • Proven experience in online marketing/E-commerce preferably in retail or travel
  • Excellent understanding of Search Engine advertising, Remarketing and Social media advertising 
  • Good understanding of commercial impact of decisions
  • Strong analytical skills - data review and conclusions
  • Excellent communicator and team player
  • Ability to set goals and accomplish them within given timeframes
  • Eye for detail
  • Project management approach - Highly organized and systematic

Interested? We’d like to hear from you!

If you are interested in a full-time position at the Corporate Office of PPHE Hotel Group in Amsterdam, we are looking forward to receive your application!

Please send us your application and convince us of your creative content skills.

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